01
Brand StrategyTrilhe o novo
A year-long brand platform for Troller, the Brazilian 4x4 inside Ford — written to keep the historic owner base without closing the door to a new generation.
Read the case →Senior Strategist · Communication, Brand, Content
Strategy for brandsthat need to be understood.
Twenty years across communication, brand, and branded content, with an AI-enabled research and execution layer built on top of that practice. Creative facilitation when a group needs to land direction together.
WORKS
02
Branded Content · AI-adjacent executionEverything good goes with Nutella
One master concept, three hundred contextual variants — Nutella inserted into each YouTube search moment through Vogon, years before the industry called this AI.
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03
Communication Strategy · CRMAchados Marisa
A CRM platform for Cartão Marisa cardholders written as continuous editorial — weekly discoveries, segmented by behaviour, that turned relationship into a sales channel.
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04
Branded Content · Music and sponsorshipEu Sou Flamengo
Clipper's Brazilian debut as a Flamengo sponsor written as a new funk for the Nação — recorded with MCs from the club's own centennial anthem, twenty-one years later.
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05
Branded Content · SeasonalGrazi Recebe — Natal estrelado
A four-episode Christmas web-series for Ferrero Rocher hosted by Grazi Massafera — recipes and DIY décor written as a continuation of the 'special moments' platform, not as another seasonal push.
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06
Communication Strategy · Technology launchEvox — beauty made to last
A launch platform for Brastemp's Evox technology written to shift the category ruler — from 'which material is better' to 'what kitchen you want to have in ten years'.
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07
Branded Content · Collaborative launchTravessia
A collaborative Belgian Tripel between two neighbouring Brazilian breweries — reframed as branded content about the road that connects them, not as a limited edition with a press release.
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08
Communication Strategy · Product launchPão de Queijo Fit — a healthier life with more flavour
Launch of a functional pão de queijo — wholegrain, multigrain, gluten-free, lactose-free — written to enter the health conversation without disowning the comfort food that made the brand.
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09
Brand Activation · StreetCorda na Rua
Sixty-three performers in yellow and red turned rope-jumping into a piece of street theatre — unbranded first, to become rumour; then signed by Coca-Cola, across five Brazilian capitals.
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10
Brand Strategy · Annual platformSinta essa Festa
A year-long brand platform for Mahogany built around a territory the beauty category had never occupied whole — parties — aligning store, product, direct sales and e-commerce under one sensorial conversation.
Read the case →CLIENTS
MULTIPLE MARKETSEngagements across strategy, communication, and content — direct and through agencies of record.
About Bruno
I help leadership teams turn ambiguous mandates into clear communication and brand decisions.
Twenty years inside strategy departments — planner, senior planner, strategy lead, consultant — now working independently with founders, marketing leaders, and cultural institutions.
The core practice is communication strategy, brand strategy, and branded content. Around it sits an AI-supported layer for research, ideation, and execution, and creative facilitation for the moments a group needs to land direction together.
Capabilities
Five disciplines01
Communication Strategy
Message architectures that align what a company means to say with how audiences actually receive it, across owned, earned, and paid.
02
Brand Strategy
Positioning, narrative, and identity decisions grounded in category analysis and long-view business context, not trend response.
03
Branded Content
Editorial frameworks and formats that let brands contribute to a conversation instead of interrupting one.
04
AI-enabled Research, Ideation & Execution
Custom LLM workflows that widen qualitative research, sharpen ideation, and shorten the distance between insight and executable output.
05
Creative Facilitation
Structured sessions that move leadership groups from open discussion to shared, decision-ready direction.
Fig. 02 — Between disciplinesInterlude
Experience
Where I’ve workedFormation
Where I’ve studied- IADE
- THNK
- Sandbox
- ESPM
- FACHA
- Machon Le Madrichim Chul
- AJ&Smart
- Perestroika
- Miami Ad School
- Aerolito
Approach
A quiet method for the ambiguous end of the brief.
01
Frame
Read the business, the category, and the room before writing a single line of strategy.
02
Sharpen
Reduce the problem until it fits on one page, then pressure-test it against evidence.
03
Move
Hand back work a team can act on — decks that decide, not decks that describe.